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Gambling Licences Explained: B2C, B2B and Jurisdictions

Understand how gambling licences differ by activity, operator role and jurisdiction, and why a supplier authorisation is not the same as permission to serve players.

Research reviewed: 12 October 2026. Editorial scope: international overview with official examples from Malta and Great Britain. This is regulatory research, not legal advice.

KEY FINDINGS

A gambling licence is permission for a defined entity to perform defined activities under a particular legal regime. There is no universal licence that authorises a website in every country. “B2C” and “B2B” are especially useful labels in the Maltese regime, but regulators do not all use identical categories. The correct verification unit is the combination of legal entity, activity, jurisdiction, status and, where recorded, domain.

1. WHAT A GAMBLING LICENCE ACTUALLY AUTHORISES

An online betting business may need an operating authorisation for accepting bets from consumers, while its technology supplier may need a separate form of permission. A regulator can distinguish casino games, real-event betting, virtual-event betting, bingo, lottery activities and gaming software. A licence for one activity does not silently authorise another.

For Great Britain, the UK Gambling Commission (UKGC) distinguishes remote, non-remote and ancillary operating licences. Its licence-activities guidance lists separate betting activities and software permissions. The Commission says businesses based outside Great Britain still need a relevant licence to offer remote gambling to consumers there. Check the current licence category rather than relying on the phrase “UK licensed”.

2. MALTA'S B2C GAMING SERVICE LICENCE

The Malta Gaming Authority (MGA) describes its B2C Gaming Service Licence as applying when an eligible entity offers a gaming service under the Maltese regulatory framework. MGA-approved services and game types are material: fixed-odds betting is not the same category as every casino or peer-to-peer activity. A B2C licence is relevant to the licensed service to end consumers, but its territorial scope does not override another state's laws.

A published licence number, the company name, service categories, authorised URLs and current status should be examined together. A brand may use a name different from the licensee's legal name; the relationship must be documented.

3. MALTA'S B2B CRITICAL GAMING SUPPLY LICENCE

The MGA's B2B regime concerns regulated critical gaming supply, such as qualifying software, control systems or material gaming elements supplied to other businesses. It is not automatically an operator-facing consumer licence. A website claiming “licensed by MGA” because a software vendor has B2B permission is making a claim that needs qualification. The operator serving players may still require its own applicable authorisation.

B2B does not inherently mean lower technical standards or no regulatory obligations. It means the authorised activity differs. Nor does a B2C licence establish that every third-party payment processor, white-label provider or software vendor is owned by the licensee.

4. GREAT BRITAIN: REMOTE OPERATIONS AND SOFTWARE

Under the UKGC approach, operating licences are tied to the services provided. A remote gambling software licence covers specified manufacture, supply, installation or adaptation of gambling software, whereas the permission to offer gambling facilities to consumers depends on the relevant remote operating activity. In hosting arrangements, the legal and technical roles must be checked rather than guessed from who owns the website design.

An instructive error is to equate an “active” software licence with authorisation to take sports bets from British customers. The official business register and the UKGC licence-activity pages allow researchers to distinguish them.

5. LICENSING JURISDICTION IS NOT THE SAME AS PLAYER JURISDICTION

A company may be incorporated in one country, hold a licence in another and use suppliers in further jurisdictions. The player's physical location can trigger still other rules. A Malta authorisation does not by itself confer access to Great Britain, Ontario or every other market.

For example, iGaming Ontario publishes a directory of websites offered by regulated operators contracted within Ontario's framework. The directory identifies Ontario market participation, not worldwide approval. Avoid language such as “international licence valid everywhere”.

6. A FIVE-PART VERIFICATION MATRIX

Record (1) licensed legal entity, (2) regulator and licence number, (3) permitted activity or game vertical, (4) current status, and (5) listed website or documented brand connection. Add the target player's jurisdiction and the check date. Match this record against the operator's footer, terms and official regulatory entry. When a register does not publish domains, say so and seek a different primary document or regulator confirmation.

Editorial classifications should be “verified”, “partially verified” or “not verified” with the underlying source. They must not be mistaken for the regulator's formal legal status.

7. EXAMPLE: TWO ENTITIES, ONE BRAND

Consider a hypothetical sportsbook operated by Company A and powered by licensed software from Company B. A B2B record for B establishes something about B's supply permissions. It cannot replace a check of A's authority to serve end users. If a website footer mentions only B, the responsible B2C or operating licensee remains unverified. This example is illustrative, not a claim about a real brand.

8. COMMON QUESTIONS

Is a B2B licence a gambling operating licence? It can be a regulated supply authorisation, but it is not automatically the same permission required to offer bets directly to players.

Is a remote licence an offshore licence? No. “Remote” describes how the activity is conducted, not a universally recognised offshore status.

Does one brand need several authorisations? It may, depending on activities, legal entities and markets. The answer must come from the relevant rules and official records.

Does an active licence guarantee safety? No. It does not guarantee solvency, withdrawals or acceptance in every territory.

9. PRIMARY SOURCES AND RESEARCH LIMITATIONS

MGA, Remote Gaming Services (B2C):
https://www.mga.org.mt/licensee-hub/applications/b2c-licences/remote-gaming-services/

MGA, Game Providers and Back Office (B2B):
https://www.mga.org.mt/licensee-hub/applications/b2b-licences/game-providers-and-back-office/

UKGC, Operating Licences:
https://www.gamblingcommission.gov.uk/licensees-and-businesses/guide/operating-licences

UKGC, Licence Activities:
https://www.gamblingcommission.gov.uk/licensees-and-businesses/guide/licence-activities

UKGC, Public Business Register:
https://www.gamblingcommission.gov.uk/public-register/businesses

iGaming Ontario, Regulated Operators:
https://igamingontario.ca/en/operator/operators

Research note: Categories and authorisations can change. Verify current primary records when making a specific licensing claim. BetVerity does not certify operators or provide legal advice.